SD Create is a Belfast-based brand marketing and communications consultancy.

Creativity is in our DNA. Through effective communications, storytelling and marketing, we create content, conversations and communities.

Founded by experienced PR and marketing consultant, Sinead Doyle in 2022, SD Create is challenging the traditional agency model, bringing experienced independent creatives together to assemble agile project teams best suited to our clients’ needs.

We create compelling content, campaigns and activations that connect brands with their target audiences and deliver real results.

A Chartered PR Professional with over 18 years’ experience in journalism, PR and marketing, both in house and in agency, Sinead has a track record of delivering successful communications and marketing campaigns, with a focus on the arts, entertainment, events, lifestyle, leisure, and tourism sectors.

With particular expertise in brand building, storytelling, consumer engagement, content creation and media relations, we are proud to work with some of Northern Ireland’s best-loved brands to create content, campaigns, events and experiences that resonate with a diverse range of audiences.

Driven by a desire to create and collaborate, we work with a network of fellow creatives - thinkers, makers and doers - to bring brand stories to life.

Not your usual agency

We love agencies. But we’re not one.

We’re a creative collaborative, bringing experienced independent consultants and creatives together to create work we're proud of, for brands and projects we believe in.

SD handpicks the best copywriters, creators, marketers, PRs, strategists, media buyers, designers, event managers (and everything in between) to bring bright ideas, fresh perspectives, and hands-on support to brands when they need it most.

We plug in seamlessly to brand teams, matching the right talent to every brief.

We’re nimble, proactive, responsive and focused on outcomes vs hours.

We shout about our clients, not ourselves.

Join Us

Don’t take our word for it - here’s what our clients have to say...

"I’ve worked with Sinead on countless projects over the past 10 years and would recommend SD Create to any business or brand looking for a creative partner to deliver to an exceptional standard. She’s wonderful with people, amazing with words and asks the right questions to get a clear understanding of what’s required. Sinead is a joy to work with; nothing is too much trouble and she brings enthusiasm, insight and passion to every project."

Sarah Harvey, Brand Manager | Gin portfolio & Powers Irish Whiskey, Dillon Bass
"An enviable breadth of experience has given Sinead the expertise required to craft suitable content and campaigns. From innovative and attention-grabbing ideas through to crisis management, she is a trusted advisor across our businesses. The Beannchor Portfolio spans a considerable range of outlets, each with its own voice, unique brand and specific requirements - each of which Sinead innately understands and responds to their needs accordingly. I have no hesitation whatsoever in recommending Sinead and her consultancy, SD Create to all their prospective future clients."

Petra Wolsey, Group Marketing Director, Beannchor.
At Victoria Square, we pride ourselves on exciting our customers and always giving them a reason to visit. For each campaign or event, Sinead works tirelessly to ensure our message reaches the correct market in a creative and timely way. Her local knowledge, inspired copywriting and vast array of contacts has elevated our reach, in what can be a noisy marketplace. With a ‘can do’ attitude, eye for detail and consistent professionalism, we greatly value the PR support Sinead provides our in-house marketing team.

Lauren Campbell, Marketing Manager, Victoria Square
“Sinead has a way with words that makes you think, ‘she’s going to be the next Sally Rooney someday.’ She’s got a knack for storytelling that sets her apart. More than that, if it weren’t for her sound advice on what to say, and what not to say, I’d probably be in Maghaberry by now.”

Willie Jack, The Duke of York, Belfast
“Sinead played a pivotal role during one of the most challenging times for our organisation; shaping and directing our communications and marketing strategy to help to drive the relevance and resilience of our brands in a post-pandemic world. Her passion, commitment and creativity are just three of the many reasons why we’re happy to retain her services on a consultancy basis as she builds her new business,”

Adrian Doyle, director, experience operations, The Odyssey Trust.
“I found Sinead to be refreshingly enthusiastic and ambitious about the job ahead. From the get-go she was proactive and was always finding new and creative ways to promote my book. Her style was collaborative, but when needed, she had the confidence and foresight to take the initiative. There were many occasions she went far above the brief to secure publicity, and I couldn’t have been more pleased with the results. Sinead has no ego or edges (unusual within the PR world) and I look forward to working with her again.”

Claire Shiells, author, After Dad
I have had the pleasure of working with Sinead for over two years on a diverse range of projects and campaigns, including brand marketing, crisis communications and media relations. Sinead’s creative flair is matched only by her passion for delivering results. SD Create is a breath of fresh air in the industry, offering much more than a traditional consultancy; they’re a true collaborative force deeply vested in the success of your business."

Ann Graham, Senior Marketing Manager, The Odyssey Trust